This global software testing company, headquartered in Johannesburg and London, seeks to play an integral role in the delivery of exceptional software and thereby enable real business change for their clients. Among other services, they offer automation testing, exploratory testing, functional testing and web performance testing. They required assistance from Inspired Marketing to map and automate their customer journey.
The company was referred to Inspired Marketing for assistance with the optimal use of the platform, as well as mapping out their entire customer journey. They required a system which would allow staff members situated on different continents to work together seamlessly and ensure a more holistic view of the customer journey.
Inspired Marketing was approached to map and automate the entire customer journey, including the mechanisms used to interact with clients at different stages of their sales and marketing activities. This mapping process was very important as it would provide compliance documentation from a POPI and GDPR perspective. Automation of the mapping process was also required to ensure that sales and marketing processes were optimised.
Map out and automate the customer journey drive growth, improve conversions and to ensure compliance with data protection legislation. The intervention needed to also pave the way for increased synergy between the sales and marketing departments, regardless of the location of the staff members.
Develop a reliable system that:
Automatically
Distributes communication about testing services, testing courses and follow-up information.
Creates a dashboard to track performance and ROI.
Inspired Marketing delivered the following:
The company has benefited greatly from mapping and automating all the channels and funnels that they use in their marketing and sales activities. In an industry where reports, data and documentation are key, the optimal use of automated reporting has proved invaluable.
Subsequent to our initial brief, they launched their own Academy in 2021. The Academy has grown exponentially as a result of automated campaigns that market and sell the courses offered by the Academy.
Contact INSPIRED today to learn more about our integration solutions and how we can help you achieve your goals.
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