This media house is a Google News-approved, curated content hub and affiliate marketing agency. The agency offers a range of affiliate programme management and consultancy services, helping brands launch, scale and grow their businesses. Since its establishment in 2018, the firm has grown into a trusted services provider and authoritative brand in its market sector. They stood to benefit from a system which would allow them to reach audiences via segmentation of customers.
Although the company was already an established and respected agency, they wished to build their authority within their industry and increase their online audience. They had an existing marketing automation platform in place, but it was not being used optimally.
Inspired Marketing was approached to optimise their website via integration with a new CRM and marketing automation platform, restructure their business processes to better channel leads into conversions, and grow their audience via marketing initiatives and campaigns centred around their valuable content.
The implementation of an optimised website that integrates seamlessly with a central CRM and marketing automation platform, thereby enabling automated campaigns that cater for marketing and sales requirements.
Develop a reliable system that:
Automatically
Distributes communication about new content, upcoming events and follow-up information.
Creates a dashboard to track performance and ROI.
Inspired Marketing delivered the following:
The agency has benefited greatly from the automation of most of their business processes. They are now able to use their CRM platform for marketing and sales purposes and reach audiences via segmentation. The reporting functionalities of the platform have proved very valuable in terms of guiding their content and next steps. Automatic assignment of sales leads has also led to better synergy and cooperation within their team.
Contact INSPIRED today to learn more about our integration solutions and how we can help you achieve your goals.
CRM & Marketing Automation drives growth and builds relationships, naturally.
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