The FW de Klerk Foundation promotes and preserves FW de Klerk’s presidential heritage by supporting the causes he worked for during his presidency. Specifically, the Foundation supports and promotes the Constitution, promotes unity by nurturing relationships between communities, supports charities that care for disadvantaged children and those with disabilities, and provides information on FW de Klerk’s presidency and the transition to a non-racial constitutional democracy.
The FW De Klerk Foundation expressed a need to increase their subscriber database. They wanted to reach a bigger, more diverse audience and new markets. They also wished to implement a sales CRM database.
The Foundation approached Inspired Marketing to provide marketing automation technology and support services to help them achieve their goals. The brief also included identifying new market segments and sourcing subscribers for the Foundation within those market segments.
Implement marketing automation technology to increase the Foundation’s subscriber database and streamline their marketing and communication processes.
Develop a reliable system that:
Automatically
Delivers relevant communications to specific markets segments.
Generates inquiry notifications to relevant parties.
Inspired Marketing delivered the following:
To date, the FW De Klerk Foundation’s subscriber database has grown by over 400%. Inspired Marketing was also able to identify new opportunities for the Foundation and automate existing acquisition strategies, thereby unlocking considerable underlying value.
Contact INSPIRED today to learn more about our integration solutions and how we can help you achieve your goals.
CRM & Marketing Automation drives growth and builds relationships, naturally.
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