This voluntary membership organisation represents, assists and supports its practitioner members and other industry players. Its mandate is to support and serve its members throughout their careers for the continued growth and development of the industry. As part of this mandate, they provide its members with services and information to assist in the practice of their profession, including: training, information, group buying, coordination and representation.
As a non-profit, the organisation needs to maximise the use of its resources and in particular its human resources. Many of its marketing and communications tasks were performed manually which consumed valuable and limited resources.
Inspired Marketing was approached to assist with developing a solution to improve the marketing and communications processes and to help free up internal human resources.
Implement marketing automation technology to increase the subscriber database and streamline their marketing and communication processes.
To acquire a reliable system that:
Delivers relevant communications to specific market segments.
Generates inquiry notifications to relevant parties.
We identified and developed key marketing and communication assets, business processes and communications timetables. Specifically, we:
Today the system works automatically and reliably 24/7. The system has provided scope to automate more functions and in the process continuously eliminate repetitive, time consuming manual tasks.
Contact INSPIRED today to learn more about our integration solutions and how we can help you achieve your goals.
CRM & Marketing Automation drives growth and builds relationships, naturally.
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