This NGO’s mission is to advance South Africa’s political centre by equipping South Africans to make informed choices. The organisation offers access to resources and research that encourage meaningful discussions on important political issues. They host frequent webinars and also manage the scholarship application process for young people, particularly for studies in science, economics, politics, management, media and culture.
As a brand-new initiative of this German-based Foundation, they set up a separate initiative to develop an online presence in Southern Africa. However, they had no CRM technology to capture, manage and communicate with their audience.
Inspired Marketing was approached to design, build and host The Midpoint’s website and set up a CRM platform to enable them to automate processes related to webinars, distribution of White Papers and scholarship applications.
Establish a fully automated online presence to enable The Midpoint to build a loyal community and raise awareness of their activities.
Develop a reliable system that:
Automatically
Distributes communication about White Papers, upcoming events and follow-up information.
Creates a dashboard to track performance and ROI.
Inspired Marketing delivered the following:
Today most of the marketing communications and scholarship application processes are automated. Processes that were previously an arduous manual task (for example, comparing and sending printed documents) are now entirely automated. Additionally, keyword and answer flagging means that unsuitable applicants can be automatically filtered from the application process. This saves time and money and boosts efficiency.
Contact INSPIRED today to learn more about our integration solutions and how we can help you achieve your goals.
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