Aligning teams is crucial for funnel success. Consider these strategies:

• Develop shared definitions and goals for each funnel stage
• Implement a lead scoring system agreed upon by both teams
• Create clear handoff processes between marketing and sales
• Use integrated CRM and marketing automation platforms
• Hold regular cross-team meetings to review funnel performance
• Provide training on the entire customer journey for both teams

 

Our consulting services can help facilitate this alignment, ensuring your entire organisation is working cohesively towards funnel optimization.