Some common pitfalls to watch out for include:

  • Focusing too heavily on acquisition while neglecting retention
  • Creating a disjointed experience across different channels
  • Overlooking the importance of post-purchase engagement
  • Failing to personalise content and offers for different segments
  • Neglecting to regularly analyse and optimise funnel performance
  • Not aligning marketing and sales teams around shared goals and metrics

 

Our team at INSPIRED Marketing can help you navigate these challenges and implement best practices for funnel success.