Capturing and organising a large volume of new contact details can be overwhelming. You may be wondering how to ensure that all these details are accurate and that you have complied with all the necessary data security regulations.

The good news is that you can capture and organise contact details effectively and correctly if you implement 7 basic components. These components help you to anticipate and deal with typical buyer concerns at this stage.

The 7 Components:
  • Enquiry fields: Identify and create specific fields for the enquiry form that capture relevant information from prospects, thereby aiding you to understanding their needs and preferences.
  • Enquiry form: Develop a user-friendly and informative online form that prospects can fill out to express interest or seek more details about a product or service.
  • Enquiry journey: Map out the path that a prospect takes from initially encountering the brand to completing the enquiry form, while optimising the process for user engagement. Reassure prospects that their details have been securely captured.
  • Form submission testing: Methodically evaluate the functionality and effectiveness of the enquiry form to ensure seamless submission and accurate capture of prospect data.
  • Data capture testing: Verify the accuracy and completeness of the captured prospect data, implementing testing procedures to maintain the quality of information collected.
  • New enquiry list: Compile and organise a list of newly captured prospects, enabling targeted follow-up and nurturing efforts to convert leads into customers.
  • Measure performance: Record and report on the actual and targeted performance of each component. Check warning signals and the progress dashboard.