At this stage we aim to increase the volume of your business by accurately capturing all enquiries and organising them optimally for follow-up.

It helps to have a few key results to measure how well you are achieving your objectives. At this stage you should aim for the following results:

1.

Create a user-friendly data capture form and map the enquiry workflow process that you will follow.

2.

Establish an effective data capture process to ensure information is verified and then updated to a contacts record.

3.

Create a data organising process that allows you to segment your contact lists via buyer interests or demographics.