While you can start with simple tools like spreadsheets or whiteboard sessions, dedicated software can enhance your mapping process. Some useful tools include:

• CRM systems for tracking customer interactions
• Marketing automation platforms for analysing customer behaviour
• Visualisation tools for creating and sharing journey maps
• Analytics software for gathering and interpreting customer data

 

At INSPIRED Marketing, we offer integrated solutions that combine these functionalities, making it easier to create, analyse, and act on your Customer Journey Maps.