Customer Journey Mapping and your sales funnel are closely interconnected. While the journey map focuses on the customer’s perspective, the sales funnel represents your company’s view of the process. By aligning these two concepts, you can:

• Ensure your marketing and sales efforts match customer expectations at each stage
• Identify gaps where leads might be falling out of your funnel
• Create more personalised content and touchpoints to guide customers through their journey
• Improve conversion rates by addressing customer needs at critical decision points

 

This alignment helps create a seamless experience for your customers while optimising your sales process.