While every business is unique, a typical Customer Journey Map includes these stages:

1. Awareness: The customer becomes aware of a need or problem
2. Consideration: They research potential solutions and compare options
3. Decision: The customer chooses a solution and makes a purchase
4. Retention: Post-purchase experience and ongoing support
5. Advocacy: Satisfied customers become brand advocates

 

Each stage presents opportunities for engagement and should be carefully analysed to ensure you’re meeting customer needs throughout their journey.