Customer Journey Mapping is a visual representation of every interaction a customer has with your brand, from initial awareness to post-purchase support. It’s crucial because it helps you:

• Identify pain points and opportunities in the customer experience
• Align your marketing and sales efforts with customer needs
• Improve customer satisfaction and retention
• Make data-driven decisions to optimise your marketing strategy

 

By understanding your customers’ journey, you can create more targeted and effective marketing campaigns, ultimately driving growth and improving ROI.