Common challenges include:

• Lack of Expertise: Effectively integrating diverse solutions requires specialised knowledge.
• Data Silos: Fragmented data across systems hinders a holistic understanding of customer interactions.
• Manual Processes: Reliance on manual tasks leads to inefficiencies and potential errors.
• Overwhelming Options: The abundance of software choices and integration complexities can be daunting.
• Disjointed Workflows: Lack of synchronisation between systems negatively impacts decision-making and customer experience.