Common challenges include:

  • Lack of Expertise: Effectively integrating diverse solutions requires specialised knowledge.
  • Data Silos: Fragmented data across systems hinders a holistic understanding of customer interactions.
  • Manual Processes: Reliance on manual tasks leads to inefficiencies and potential errors.
  • Overwhelming Options: The abundance of software choices and integration complexities can be daunting.
  • Disjointed Workflows: Lack of synchronisation between systems negatively impacts decision-making and customer experience.