Dealing with a multitude of enquiries from prospective customers is no easy feat. It’s tricky to work out who your ideal buyers are, and then to meet their expectations in that initial stage when they have first reached out to you.

The good news is that you can engage with new leads effectively if you implement 7 basic components. These components help you to anticipate and deal with the internal questions that the buyer is likely to be grappling with.

The 7 Components

1. Create Ideal Buyer Profiles:
   Define specific characteristics and traits of the target audience that are most likely to be interested in your product or service.
2. Decide on Promotional Channels:
   Identify and use various online platforms and mediums to reach and engage the target audience effectively.
3. Create Promotional Messaging
   Craft compelling and targeted messages that resonate with the ideal buyers, conveying the value proposition and encouraging action.
4. Build Solution Landing Pages:
   Design web pages dedicated to presenting detailed information about your product or service, focusing on addressing customer needs and promoting conversions.
5. Create Enquiry Forms:
   Offer interactive forms to capture customer inquiries, providing a seamless way for potential buyers to express interest or seek additional information.
6. Use Click-through Links:
   Provide interactive elements that allow potential customers to easily navigate from promotional content and advertising to specific landing pages for more information.
7. Measure Performance:
   Record and report on the performance of each component – comparing actual performance with targeted performance. Check warning signals and the progress dashboard.