End-to-End Systems

When you design and develop your online marketing and sales system, you want to plan that one process follows another in a seamless way – whether the end-to-end process is manual, automated or a mix of both.

These systems enable you to create ideal buyer profiles, select your desired promotional channels and create messaging, landing pages and enquiry forms. Click-through links further help you to measure the performance and efficacy of the system.

Resources

The following resources are helpful at this stage of the buyer journey:

  • CRM and marketing software
  • CRM and marketing skills
  • Online promotion and enquiry workflow mapping skills
  • Online promotion and enquiry process design and development skills

 

Pros and Cons

There are situations that could increase your opportunities and others that could prevent you from achieving your targets.

Pros (advantages)

Once the online system is built, the promotion and enquiry process can operate consistently 24/7. It can easily be tweaked to improve efficiencies and allows you to measure its performance. it further offers a transparent overview of the promotion and enquiry process.

Advance your audience through the buying process and increase audience response.

Improve the effectiveness of promotional campaigns into, and through, the funnel.

Leverage technology and enhance lead management

Cons (warnings)

Things that may detract audience response and slow down growth.   

No easy method to collect data and manage your contact database

No effective online promotion and enquiry system

Budget

Time

Commitment