The Growth Funnel Framework consists of three main phases:

  1. Lead Generation: Attracting and capturing potential customers
  2. Lead Nurture & Conversion: Engaging leads and guiding them towards a purchase decision
  3. After-Sale Service & Retention: Ensuring customer satisfaction and fostering long-term loyalty

 

Each phase is designed to align with specific stages of the customer journey, ensuring a cohesive and effective approach to marketing and sales.