Segmentation may sound great in theory, but how exactly does it set you up for successful conversion? Inspired Business Design’s systematic approach aligns enquiries with relevant solutions, indicates probability scores, groups similar leads and assigns them to progress pipelines and welcome lists. This systematic segmentation enhances targeting precision and enables personalised communication that resonates with each segment.
1) Align Enquiries with Solutions
Match each enquiry with the specific products or services that align with the prospect’s expressed needs or interests.
2) Indicate Enquiry Probability
Assess and assign a probability lead score to each enquiry based on various factors, indicating the likelihood of conversion.
3) Group Similar Enquiries
Categorise and cluster enquiries with similar characteristics to facilitate targeted and personalised communication.
4) Assign Enquiry to Progress Pipeline
Place enquiries into appropriate stages of the sales or conversion pipeline based on their readiness to move forward.
5) Assign Enquiry to a Welcome List
Designate enquiries to a list for targeted welcome messages or introductory communications.
6) Prepare Enquiry List to Send Welcome Message
Organise and finalise a list of enquiries to receive welcome messages, ensuring a coordinated outreach to new prospects.
7) Performance Reporting
Record and report on the performance of each component. Monitor the reporting dashboard and check for warning signals that may indicate a drop-off in performance at a specific stage of the process.