Theories are important, but you may be wondering how this works in practice. Adopting the ethos of “the system is the solution”, Inspired Business Design follows a systematic approach to welcome and follow up with new leads. Personalised welcome messages, pre-planned message sequences, optimised timing, dedicated landing pages and active engagement with prospects create a seamless onboarding experience that fosters trust and rapport.
1) Personalised Welcome Message
Craft a tailored greeting that addresses the specific needs and characteristics of the new prospect to create a personalised and engaging introduction.
2) Welcome Message Sequence
Implement a series of well-timed follow-up messages to build on the initial welcome, providing additional information and fostering a connection with the prospect.
3) Welcome Timing
Choose the optimal timing for delivering welcome messages to maximise the prospect’s attention and engagement.
4) Welcome Landing Page
Create a dedicated web page linked to the welcome message to offer additional resources, information or actions, enhancing the prospect’s onboarding experience.
5) Welcome Engagement
Encourage interaction from the prospect through calls to action or response mechanisms in the welcome messages.
6) Request for Further Details
Invite the prospect to provide additional information or preferences to tailor future communication and better understand their needs.
7) Performance Reporting
Record and report on the actual and targeted performance of each component. Monitor the reporting dashboard and check for warning signals that may indicate a drop-off in performance at a specific stage of the process.