Marketing Automation & CRM Configuration
INSPIRED Marketing Automation & CRM Software Configuration services empower businesses to streamline their sales and marketing processes. Our expert team tailors cutting-edge solutions to your unique needs, enabling more effective campaigns, seamless customer interaction tracking, and data-driven decision-making for sustainable growth.
Domain Authentication
We set up DKIM, DNS, and SPF settings to authenticate your domain, ensuring secure and reliable email campaign delivery. This boosts your brand’s credibility and reduces the risk of emails being marked as spam.
- Enhanced email deliverability
- Improved sender reputation
- Increased customer trust
Journey Mapping
We create a detailed map of customer interactions to identify improvement areas. This comprehensive view allows for refinement of touchpoints, resulting in a more cohesive and personalised customer experience throughout their journey.
- Enhanced customer satisfaction
- Improved conversion rates
- Streamlined customer experience
Email Integration
We connect your primary email account to the platform, providing a complete view of customer interactions. This integration improves team collaboration and enables more effective engagement tracking across all communication channels.
- Unified communication tracking
- Enhanced team collaboration
- Improved customer insights
Data Migration
We help transfer existing CRM data to the new platform, preserving customer history and sales pipeline information. This process ensures business continuity and allows for a seamless transition to the new system.
- Preserved historical data
- Minimal disruption to operations
- Enhanced data accessibility
Email Templates
Get access to customizable email templates and an editor for creating branded communications. This tool helps maintain consistent and professional email messaging aligned with your brand identity.
- Consistent brand messaging
- Time-saving content creation
- Enhanced visual appeal
Form Management
We integrate customizable forms on your website to capture visitor information. This tool initiates device tracking and maps the customer journey from the first interaction, providing valuable data for lead generation and nurturing.
- Improved lead capture
- Enhanced customer journey tracking
- Increased data collection efficiency
Social Media Tools
Connect social media accounts to the platform for post management and engagement tracking. This includes social listening tools to monitor brand mentions and industry trends, informing your social media marketing strategy.
- Unified social media management
- Enhanced brand monitoring
- Improved audience engagement
Landing Pages
We design and set up customizable web pages for specific marketing campaigns. These pages capture leads and increase conversions by focusing visitor attention on a single offer or action.
- Increased conversion rates
- Improved campaign performance
- Enhanced lead generation
Lead Scoring
We customise lead scoring to align with your marketing strategies. This prioritises leads based on engagement levels and specific criteria, focusing sales efforts on the most promising opportunities.
- Improved sales efficiency
- Higher conversion rates
- Enhanced resource allocation
Persona Development
We help businesses implement customer personas to segment audiences effectively. This process categorises customer preferences, enabling tailored marketing campaigns that resonate with specific segments.
- Enhanced audience targeting
- Improved campaign relevance
- Increased customer engagement
Automated Workflows
We create automated workflows to engage customers throughout their journey. This streamlines communication and ensures timely follow-ups, improving the overall customer experience and reducing manual workload for your team.
- Increased operational efficiency
- Enhanced customer experience
- Improved lead nurturing
Sales Pipelines
We help adapt your CRM pipeline to mirror your sales process. This provides flexible pipeline management, tracking progress at every stage to maximise opportunities and improve overall sales efficiency.
- Enhanced sales visibility
- Improved forecasting accuracy
- Streamlined sales processes
Campaign Tracking
We help set up analytics tools to monitor marketing campaign performance. This provides insights into lead generation and deal closures, enabling data-driven decision-making and continuous improvement of marketing strategies.
- Improved campaign ROI
- Enhanced performance insights
- Data-driven strategy refinement
Contact Verification
Our services include verifying contact lists before importing them. This reduces bounce rates and blacklisting risks, ensuring your marketing messages reach the intended audience and maintaining the health of your email-sender reputation.
- Improved email deliverability
- Enhanced sender reputation
- Reduced marketing waste
eCommerce Integration
We integrate your shopping cart with the platform to record transactions automatically. This tracks sales attribution, providing a clear view of your eCommerce marketing ROI and helping identify the most effective marketing channels.
- Enhanced sales tracking
- Improved marketing attribution
- Data-driven strategy optimisation
Funnel Reporting
We help build and analyse custom marketing funnels using reporting tools. This provides insights to refine strategies, ensuring each step of the customer journey aligns with your business goals and identifying areas for improvement.
- Enhanced funnel visibility
- Improved conversion rates
- Data-driven funnel optimisation
